Over three days in March 2025, Defender transformed cosmopolitan Bonifacio Global City into a total adventure takeover, creating an off-road playground that redefined city driving.
Welcome to the BGC Defender Experience
Guests were greeted by the Experience Team and launched straight into an engaging exploration of the brand and Defender’s capabilities, including an exclusive sneak peek of the highly anticipated Defender OCTA.
The Off-road Playground
The adventure truly began as guests took control of the complete Defender lineup – the 90, 110, 110 Plug-in Hybrid, and the commanding 130 – on the purpose-built track. Four Dynamic Display Equipment (DDE) obstacles – the Articulation Ramp, Toblerone, Witch’s Hat, and Terrapod – pushed each vehicle to its limits, revealing their true off-road capabilities under the guidance of our experienced certified instructors. Followed by a curated on-road drive that offered a taste of Defender's versatility on urban roads.
A Break in the Action
Following the adrenaline-fueled track experience, guests transitioned into a bespoke Defender lounge. Here, the adventure continued in a different vein, with top-tier refreshments catering to every palate – from gourmet burgers to crafted coffee and artisanal ice cream, offering a space to unwind.
“This was about giving people a real experience,” said Chris Ward, Vice President of IC Land Automotive Inc. “You don’t forget something like this.”
For more information, please contact:
Gersheylynn F. Bustos
PR & Events Specialist, ICATS British Motors Inc.,
gersheylynn.bustos@inchcape.com.ph
0908 813 3644